First Name
James
Last Name
Brown
EQF Level:
EQF Level 6
About me...
BEHAVIOURAL CHANGE FITNESS COACH
Weight-loss specialist helping busy dads lose 15-25 lbs in 12 weeks, regain their physique and shift their mindset.

SPORTS SCIENTIST
Studied health & fitness related subjects over a couple of decades and have achieved a Bachelors degree and Masters degree in these areas.
Expert in human metabolism, physiology and performance, my Research into repeated sprint recovery has been published in the highly respected Journal of Strength & Conditioning Research.
Always learning and striving to be the better, so I can keep your training ahead of the curve.

PERFORMANCE COACH
Certified and experienced in using a wide variety of training techniques
Used to working with athletes from different sports, and at different levels – from kids and international athletes
In-depth understanding of athletic movement patterns and how to improve them
Official Off-Ice Coach for the CCM Pro-Hockey Camps – Italy & UK
FITET-Südtirol Fitness Coach 2013-19
Also available for lectures, workshops and training camps.

FUNCTIONAL MOVEMENT EXPERT
Certified Functional Movement Screen (FMS) practitioner since 2012. (The 1st in Südtirol). This forms the basis of my assessment and corrective strategies.
I also incorporate the principals Functional Stability Training (from CSP) into all my programs.
Using these systems allows me to identify and address limitations and weaknesses in order to improve functional performance whilst reducing the risk of injury.

INTERNATIONAL FITNESS MODEL
For over 20 years I have worked as a commercial model, specialising in fitness & ‘body’ work
Whilst working around the world I have learned how to stay in shape as efficiently as possible, mainly using bodyweight exercises. In the future I hope to share this knowledge and help others how to do the same!
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HOME FITNESS SPECIALIST
My new HOME-FIT program combines my experience of bodyweight training with the principals of performance training, and functional movement.
The result is an effective full-body program that will improve all aspects of your fitness, from body composition & cardiovascular health to functional movement.

TRAINING PHILOSOPHY
ALIGNMENT IN NEUTRAL: Whatever you’re training for, it always comes back to the basics. Good posture & movement quality is the foundation of your fitness. If you’re training out of alignment then you are just setting yourself up for problems.
PROXIMAL TO DISTAL: Talking about basics, it all starts with the core. Get the core working properly and often the rest sorts itself out. Almost every exercise comes back to the core.
DO SOMETHING YOU ENJOY: My training system can use a wide variety of different training methods, including: Breathing Drills, Pilates, Bodyweight Training, Traditional Strength Training, Olympic Lifts, Kettlebell Training, Resistance Band Training, Speed & Agility Drills, Jump Training and more…
Country:
Italy
Current Employer:
James Brown Coaching
Languages Spoken: