Social media is great, not only for sharing your expertise, but also for offering clients encouragement and motivation. It makes your clients feel more connected to you, even when you're not actively training them in the gym.
Because each social media platform is different, it's important to know how to best use each one. Here are a few social media-based marketing tips for online personal trainers.
Did you know that you don't even need an Instagram account to run an ad on this platform? This is because Facebook and Instagram are both owned by Facebook.
If you don't have Instagram, you can create an ad through your Facebook business page. You can also use Instagram for Business
to create your own story ads, photo ads, video ads, carousel ads, and collection ads.
Marketing on Twitter
You can also advertise on Twitter
. These ads can increase the reach of your Tweets; improve engagement via Retweets, likes, and replies; grow your followers; and get more traffic to your website.
To make the most of your Twitter ad, you must first decide the goal of your ad. Next, use targeting to reach your ideal audience and set your budget. Finally, simply be creative with your ad.
Although Twitter was the first social media site to use hashtags, it does recommend not using these in your ads. Why? Because you don't want your audience clicking on the hashtag, moving away from your ad.
Video social media sites like YouTube are great for personal training professionals. It allows your audience to see what you're like as a person, but it also enables you to show them the one thing many want to know: how to do specific exercises.
Personal trainers know that form is critical to performing exercises safely and effectively. However, proper form is hard to convey in writing. Instead, videos work much better.
You can also create YouTube ads
to better promote your business. This platform even has a feature called "Find My Audience." This enables you to learn more about your target client, making it easier to create an ad that speaks directly to them.
Questions to Ask Yourself When Developing Your Personal Trainer Marketing Strategies
With so many options available, it may be overwhelming to figure out the best marketing strategies for your personal training business. To help you better identify which are right for you, as well as which should have priority, ask yourself these questions:
Do I Already Have A Website?
If your answer is no, this is your first priority. Your website serves as the "virtual headquarters" for your online personal training business, so it's important that it be up and running.
If you do already have a website, does it fit your personality and is it appealing to your target audience? Sometimes you have to tweak it a bit to make it more effective.
What Platforms Do My Target Clients Use Most?
Even if you're already active on social media, the idea of creating and keeping track of even more pages may seem daunting. However, you don't necessarily need a business page on every social media platform that exists. Instead, target the one or two platforms your target audience uses most and get used to them. You can branch out from there later, if you wish.
How Much Do I Want to Spend In Ads?
The U.S. Small Business Administration
reports that most business spend around one percent of their revenues on advertising. Therefore, this may be a good place to start.